Sunday, February 8, 2009

Request Directly From Mediabase

YOU CAN REQUEST “WHAT'S RIGHT IS RIGHT” STRAIGHT THROUGH MEDIABASE


Most importantly, NEVER REQUEST FROM A RADIO STATION IF YOU ARE NOT IN THEIR LISTENING RANGE. Stations monitor demogtraphics, they see IP addresses with every e-mail, they see phone numbers, and you will not be helping.

This is a great resource for requesting WRIR since it goes to the station via Mediabase, one of the most important resources in the radio industry. However, abuse of this has the potential to really harm Taylor's chance of a station choosing to EVER play his single..

PLEASE read through this, and be VERY careful when making your requests. Abuse will result in a station never playing Taylor's single, and can actually cause the on air personalities to start taking shots at him or fans. This is not a guess, it's been proven repeatedly by prior AI fan bases after the stations considered them "spamming" Since that time, the radio stations are very sensitive to AI fans spamming them.

First, and most importantly, you should never request from a station that is not in your listening area. They are interested in serving their customers, and they consider anything else a nuisance. Because they use IP information to chart their demographics, they have easy access to where e-mails come from (and proxy's are red flags). Remember, a radio station has another very important customer...their advertisers, and they have chosen that station because of their target market.

If you really want your request to be as credible and effective as it can be, and if your e-mail address is IWANTTOMARRYTAYLORHICKS@gmail.com, think about opening another one to use for requests.

I do not know how many stations are available through Mediabase access. I would expect all of the monitored stations are, but try checking the A/C stations in your hometown just to see ... there may be some on here that are not listed as monitored.

You will use this link AND REPLACE THE XXXX with the 4 call letters of the station you want to request from... (starting with K or W) ... then paste it into your browser and go !!

http://www.mediabase.com/mmrweb/7/stationplaylistrequest.asp?c_let=XXXX-FM

Example: One of my primary A/C stations is 96.9, lite 96, WRSA so I would edit this to read

http://www.mediabase.com/mmrweb/7/stationplaylistrequest.asp?c_let=WRSA-FM

If the station is in there, it will pull up their current format list with 2 columns, one Newer Music and one Past Favorites....

There are check boxes next to each song on the list. You can choose up to 5 to request. For me, WRSA already has Taylor in their rotation (we train em young) ... so I have a check box. However, they have a place at the bottom to request songs that are not currently in their format. If your station doesn't have him listed, add WRIR to the list.

Be sure to actually request at least 3 songs, preferably 5 ... if you only request Taylor's, they will not think you are a dedicated listener to their station.

I would not fill one of these forms out more than ONCE PER WEEK. That is more than enough given how little room there is for them to add requests, and it is better to not risk alienating them.

No comments:

Post a Comment